San Francisco from en:Marin Headlands
San Francisco from en:Marin Headlands

Cody's Books

Bookstores in the San Francisco Bay AreaDefunct independent bookstores in CaliforniaCompanies based in Berkeley, CaliforniaCulture of Berkeley, CaliforniaHistory of the San Francisco Bay Area
4 min read

On the night of February 28, 1989, someone threw a firebomb through the front window of Cody's Books on Telegraph Avenue. A pipe bomb was found inside, undetonated. The reason was sitting in the store's display window: Salman Rushdie's The Satanic Verses, which Iranian clerics had condemned with a fatwa just weeks earlier. Chain bookstores across the country were pulling the novel from their shelves. Cody's staff held a vote. The decision was unanimous: the book would stay in the window. This was not surprising for a store that had spent three decades defining what an independent bookshop could be.

A Paperback Revolution on Euclid Avenue

Fred and Pat Cody opened their bookstore in 1956 on Euclid Avenue in Berkeley, a modest shop that would grow into something no one planned. By 1960, they had moved to Telegraph Avenue to accommodate their expanding inventory. When Steve Van Strum joined the staff in 1962, he brought international ambitions, building French and German book collections and attending the Frankfurt Book Fair to forge connections with publishers like Oxford University Press. In 1964, Van Strum's father, an investment counselor, bought an old gas station on a nearby corner and gave the Codys and his son free rein to design their ideal bookshop: high ceilings, abundant natural light, soft wood and textiles surrounding the books. The store moved into this purpose-built space in 1965 and became the largest paperback-dedicated bookstore in the area. Van Strum launched a poetry festival that spring, displaying a thousand poetry titles at once. It was a declaration of what Cody's believed a bookstore should be: not a retail transaction, but a cultural experience.

Tear Gas and First Aid

Berkeley in the late 1960s was not a place where a bookstore could remain neutral. In 1968, when anti-Vietnam War protests erupted on Telegraph Avenue, police and National Guard units deployed tear gas and batons against demonstrators just outside Cody's doors. The store's employees transformed the shop into a first-aid station, tending to wounded protesters who stumbled inside. The building that housed poetry and philosophy became, for a time, a field hospital. Mario Savio, the fiery voice of Berkeley's Free Speech Movement, worked as a clerk at the Telegraph Avenue store in the early 1970s. Authors like Allen Ginsberg, Ken Kesey, Alice Walker, Norman Mailer, and Tom Robbins read from the store's small stage. Bill Clinton and Jimmy Carter came too, as did Muhammad Ali. Cody's pioneered the author-reading series that is now standard at bookstores everywhere, but in those decades, it felt radical: the idea that a bookshop was a place where ideas should be spoken aloud, debated, and occasionally shouted.

Standing Alone Against the Chains

When Fred and Pat Cody sold the store to Andy Ross in 1977, the landscape of American bookselling was beginning to shift. The rise of chain stores like Borders and Barnes & Noble brought pricing pressures that independent shops struggled to match. Ross became a vocal advocate for independent booksellers, and in the 1980s, Cody's joined anti-trust lawsuits alleging that publishers offered preferential terms to chain retailers. The store was not fighting alone. Along Telegraph Avenue and into North Oakland, a constellation of independent bookshops thrived: Moe's Books next door, Shakespeare & Co., Black Oak Books, and Diesel, all bound together through the Northern California Independent Booksellers Association. Together they formed one of the densest clusters of independent bookstores in the country, a literary ecosystem nourished by the University of California, Berkeley, and the intellectual hunger of the surrounding community.

A Slow Goodbye

The end came in stages. The flagship Telegraph Avenue store closed in 2006, igniting a local controversy over whether corporate chains or changing reading habits bore more blame. A San Francisco location shuttered in 2007. The store was sold to Japanese book distributor Yohan, Inc. in September 2006, but the acquisition could not reverse the financial current. In March 2008, the last remaining location moved from 4th Street to Shattuck Avenue after a rent increase, and on June 20, 2008, the doors closed for good. A final sale ran from August 14 through August 22. Fifty-two years of bookselling, condensed into bargain tables. The 2008 PBS documentary Paperback Dreams captured the parallel fates of Cody's and Kepler's Books in Menlo Park, two independent stores caught in the same undertow. The Telegraph Avenue storefront sat vacant for a decade before briefly housing 'Mad Monk, Center for Anachronistic Media,' which itself lasted only two years. The corner lot that Van Strum's father had bought, the building designed to be the perfect bookshop, stands as a reminder of what Berkeley lost.

What Cody's Meant

Cody's was never just a place to buy books. It was a place where a firebombed window made the staff more determined, not less. Where tear-gassed strangers were bandaged between the shelves. Where a thousand poetry titles could share a room with political theory and children's literature, and where the people who wrote those books stood at a microphone and read their words out loud. Independent bookstores have always been fragile enterprises, dependent on community loyalty and the stubborn conviction that a curated shelf matters more than a search algorithm. Cody's fought that fight longer and louder than most. Its story is preserved in Pat and Fred Cody's memoir, Cody's Books: The Life and Times of a Berkeley Bookstore, published in 1992 -- a record of the years when a single shop on a single street could feel like the center of an entire city's intellectual life.

From the Air

Located at 37.87°N, 122.26°W in the Telegraph Avenue corridor of Berkeley, California. The University of California, Berkeley campus is immediately visible to the east. Best viewed at 2,000-3,000 feet AGL. Nearest airports: Oakland International (KOAK) approximately 7 nm south, Buchanan Field (KCCR) approximately 15 nm northeast. The San Francisco Bay is visible to the west, and the distinctive street grid of Berkeley's Southside neighborhood frames the location.