Qualla: Concha y Toro https://qualla.com/concha-y-toro en-us © 2026 Bendyline Wed, 08 Jul 2026 02:39:57 GMT Qualla serial false Qualla support@bendyline.com yes https://qualla.com/_m/6/3/v/2/concha-y-toro-wp/hero-small.webp Qualla: Concha y Toro https://qualla.com/concha-y-toro Concha y Toro: Introduction https://qualla.com/concha-y-toro/ Photo credit Vanderlei Bailo, CC BY-SA 3.0. Don Melchor had a problem with thieves. His private cellar in the Maipo Valley held the finest bottles in Chile, and the townspeople knew it. So sometime in the late nineteenth century, the founder of Concha y Toro reached for a weapon older than any lock: he let it be whispered that the devil himself lived among the barrels. The disappearances stopped. More than a century later, that piece of invented folklore has become Casillero del Diablo, the "Devil's Cellar," and the winery it protects is the largest producer and exporter of wine in all of Latin America.

Read more: Concha y Toro on Qualla

Image: Vanderlei Bailo | CC BY-SA 3.0

]]> Sun, 21 Jun 2026 00:00:00 GMT https://qualla.com/_m/6/3/v/2/concha-y-toro-wp/63v2-concha-y-toro-intro.mp3 0:06 1 full Concha y Toro: A Minister's Vineyard https://qualla.com/concha-y-toro/ Photo credit Rjcastillo, CC BY-SA 4.0. Melchor de Santiago Concha y Toro was no farmer when he founded the winery in 1883. He was a former Chilean Minister of Finance, a man of the Santiago aristocracy who married Emiliana Subercaseaux and decided to plant something lasting in the soil south of the capital. Rather tha...

Read more: Concha y Toro on Qualla

Image: Rjcastillo | CC BY-SA 4.0

]]> Sun, 21 Jun 2026 00:00:00 GMT https://qualla.com/_m/6/3/v/2/concha-y-toro-wp/63v2-concha-y-toro-a-ministers-vineyard.mp3 0:06 2 full Concha y Toro: The Devil's Cellar https://qualla.com/concha-y-toro/ Photo credit No machine-readable author provided. Jorgebarrios assumed (based on copyright claims)., Public domain. The legend was a sales tool before anyone called it marketing. Don Melchor spread the rumor of strange nocturnal happenings, and superstition did the rest. In 1966 the company turned the story into a brand, Casillero del Diablo, and the gamble paid off on a global scale. Today it...

Read more: Concha y Toro on Qualla

Image: No machine-readable author provided. Jorgebarrios assumed (based on copyright claims). | Public domain

]]> Sun, 21 Jun 2026 00:00:00 GMT https://qualla.com/_m/6/3/v/2/concha-y-toro-wp/63v2-concha-y-toro-the-devils-cellar.mp3 0:06 3 full Concha y Toro: Pirque and the Marquesado https://qualla.com/concha-y-toro/ Photo credit CC BY-SA 4.0. The heart of the operation sits at Pirque, in the Santiago Metropolitan Region, where vineyards spread toward the foothills of the Andes and the roads carry names from another century: Marqués de Casa Concha, Conde de la Conquista. These are not decorations. They are inherited ti...

Read more: Concha y Toro on Qualla

Image: CC BY-SA 4.0

]]> Sun, 21 Jun 2026 00:00:00 GMT https://qualla.com/_m/6/3/v/2/concha-y-toro-wp/63v2-concha-y-toro-pirque-and-the-marquesado.mp3 0:06 4 full Concha y Toro: Empire of the Vine https://qualla.com/concha-y-toro/ Photo credit Apincheira, CC BY-SA 3.0. From that single cellar, Concha y Toro has grown into a giant. It sells tens of millions of cases each year, owns vineyards across Chile and Argentina, and reached north into California with the purchase of Fetzer Vineyards. The estate at Pirque now draws visitors who come to wal...

Read more: Concha y Toro on Qualla

Image: Apincheira | CC BY-SA 3.0

]]> Sun, 21 Jun 2026 00:00:00 GMT https://qualla.com/_m/6/3/v/2/concha-y-toro-wp/63v2-concha-y-toro-empire-of-the-vine.mp3 0:06 5 full