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    <title>Qualla: Dracena</title>
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    <description><![CDATA[Four men laid a foundation stone in the forest in 1945, held a contest to name the place, and a houseplant won.]]></description>
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    <itunes:summary><![CDATA[Four men laid a foundation stone in the forest in 1945, held a contest to name the place, and a houseplant won.]]></itunes:summary>
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      <itunes:name>Qualla</itunes:name>
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      <title>Qualla: Dracena</title>
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      <title>Dracena: Introduction</title>
      <link>https://qualla.com/dracena/</link>
      <description><![CDATA[Photo credit Thiago Cosin, CC BY-SA 3.0. The town is named after a houseplant. When Irio Spinardi, João Vendramini, and the brothers Virgílio and Florêncio Fioravanti laid the foundation stone of their settlement on December 8, 1945, they had a wattle-and-daub shack, a survey plan, and no name. So they ran a contest. The winning entry was Dracena — the dracaena, a leafy ornamental with striped green and yellow blades, the kind of thing that sits in a pot by a doorway. Eighty years later some 45,000 people live in a municipality called after a decorative shrub, on land that in 1945 was still zona da mata: standing forest in the far west of São Paulo state, being converted to farmland as fast as men with axes could manage it.]]></description>
      <content:encoded><![CDATA[<p>Photo credit Thiago Cosin, CC BY-SA 3.0. The town is named after a houseplant. When Irio Spinardi, João Vendramini, and the brothers Virgílio and Florêncio Fioravanti laid the foundation stone of their settlement on December 8, 1945, they had a wattle-and-daub shack, a survey plan, and no name. So they ran a contest. The winning entry was Dracena — the dracaena, a leafy ornamental with striped green and yellow blades, the kind of thing that sits in a pot by a doorway. Eighty years later some 45,000 people live in a municipality called after a decorative shrub, on land that in 1945 was still zona da mata: standing forest in the far west of São Paulo state, being converted to farmland as fast as men with axes could manage it.</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/dracena/">Dracena on Qualla</a></p><p><em>Image: Thiago Cosin | CC BY-SA 3.0</em></p>]]></content:encoded>
      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
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      <itunes:duration>0:06</itunes:duration>
      <itunes:episode>1</itunes:episode>
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      <title>Dracena: Sold in Small Pieces</title>
      <link>https://qualla.com/dracena/</link>
      <description><![CDATA[Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. The founders were not planters building an estate. They were colonizers running a land business, and their method explains why Dracena grew as quickly as it did. Rather than sell the tract in large blocks to a handful of buyers, they divided the gleba into small properties priced...]]></description>
      <content:encoded><![CDATA[<p>Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. The founders were not planters building an estate. They were colonizers running a land business, and their method explains why Dracena grew as quickly as it did. Rather than sell the tract in large blocks to a handful of buyers, they divided the gleba into small properties priced...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/dracena/">Dracena on Qualla</a></p><p><em>Image: José Rosael/HélioNobre/Museu Paulista da USP | Public domain</em></p>]]></content:encoded>
      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>2</itunes:episode>
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      <title>Dracena: Twenty-Three Point Four</title>
      <link>https://qualla.com/dracena/</link>
      <description><![CDATA[Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. The climate here is subtropical and, by the standards of anywhere with a real winter, extremely mild. The annual mean is 23.4 °C. January, the hottest month, averages 27.8 °C; July, the coolest, averages 17.3 °C, which means the coldest month in Dracena is warmer than the warmest...]]></description>
      <content:encoded><![CDATA[<p>Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. The climate here is subtropical and, by the standards of anywhere with a real winter, extremely mild. The annual mean is 23.4 °C. January, the hottest month, averages 27.8 °C; July, the coolest, averages 17.3 °C, which means the coldest month in Dracena is warmer than the warmest...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/dracena/">Dracena on Qualla</a></p><p><em>Image: José Rosael/HélioNobre/Museu Paulista da USP | Public domain</em></p>]]></content:encoded>
      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>3</itunes:episode>
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      <title>Dracena: What the Axes Missed</title>
      <link>https://qualla.com/dracena/</link>
      <description><![CDATA[Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. The forest the founders cleared is essentially gone, and what survives of it is protected by law rather than by remoteness. Dracena contains part of the Rio do Peixe State Park, a 7,720-hectare unit created in 2002 along the river of the same name. Seven thousand hectares sounds ...]]></description>
      <content:encoded><![CDATA[<p>Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. The forest the founders cleared is essentially gone, and what survives of it is protected by law rather than by remoteness. Dracena contains part of the Rio do Peixe State Park, a 7,720-hectare unit created in 2002 along the river of the same name. Seven thousand hectares sounds ...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/dracena/">Dracena on Qualla</a></p><p><em>Image: José Rosael/HélioNobre/Museu Paulista da USP | Public domain</em></p>]]></content:encoded>
      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>4</itunes:episode>
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      <title>Dracena: The Defender</title>
      <link>https://qualla.com/dracena/</link>
      <description><![CDATA[Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. On August 17, 1993, Rodrigo Caio Coquette Russo was born in Dracena. He came up through São Paulo FC's academy, made 212 appearances for the club, and then played more than a hundred matches for Flamengo, winning the Copa Libertadores along the way. In 2016 he started every match...]]></description>
      <content:encoded><![CDATA[<p>Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. On August 17, 1993, Rodrigo Caio Coquette Russo was born in Dracena. He came up through São Paulo FC's academy, made 212 appearances for the club, and then played more than a hundred matches for Flamengo, winning the Copa Libertadores along the way. In 2016 he started every match...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/dracena/">Dracena on Qualla</a></p><p><em>Image: José Rosael/HélioNobre/Museu Paulista da USP | Public domain</em></p>]]></content:encoded>
      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>5</itunes:episode>
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      <title>Dracena: A Planned Place</title>
      <link>https://qualla.com/dracena/</link>
      <description><![CDATA[Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. Dracena has none of the accidental quality that older Brazilian towns carry. It was drawn on paper, named by ballot, marketed to buyers, and delivered on schedule. That is not a criticism. Most of western São Paulo was made the same way in the same decades, an entire region conju...]]></description>
      <content:encoded><![CDATA[<p>Photo credit José Rosael/HélioNobre/Museu Paulista da USP, Public domain. Dracena has none of the accidental quality that older Brazilian towns carry. It was drawn on paper, named by ballot, marketed to buyers, and delivered on schedule. That is not a criticism. Most of western São Paulo was made the same way in the same decades, an entire region conju...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/dracena/">Dracena on Qualla</a></p><p><em>Image: José Rosael/HélioNobre/Museu Paulista da USP | Public domain</em></p>]]></content:encoded>
      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>6</itunes:episode>
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