Fentons Creamery, an ice cream parlor on Piedmont Avenue in Oakland, California. Photographed by and © David Corby (User:Miskatonic, uploader) 2006
Fentons Creamery, an ice cream parlor on Piedmont Avenue in Oakland, California. Photographed by and © David Corby (User:Miskatonic, uploader) 2006

Fentons Creamery

Buildings and structures in Oakland, CaliforniaIce cream parlors in CaliforniaRestaurants in the San Francisco Bay AreaTourist attractions in Oakland, CaliforniaRestaurants established in 1894
4 min read

The argument over who invented rocky road ice cream has been simmering for nearly a century, and Fentons Creamery is not shy about claiming the title. Their version of the story goes like this: sometime in the 1920s or 1930s, Fentons candy maker George Farren created a rocky road candy bar, then had the idea to blend the combination -- chocolate, marshmallows, and walnuts -- into ice cream. His friends William Dreyer and Joseph Edy tasted it, liked it, and started making their own version at what became Dreyer's, substituting almonds for walnuts. Dreyer's went national. Fentons stayed on Piedmont Avenue. But Fentons is still here, more than 130 years after Eldridge Seth Fenton first opened the doors, and longevity is its own kind of victory.

From Dairy Cows to Piedmont Avenue

Eldridge Seth Fenton opened his creamery in 1894 on the corner of 41st and Howe Streets in Oakland, at a time when creameries actually operated as creameries -- places that processed milk from local herds. Fentons still maintains a small herd of dairy cows in West Marin, a connection to the agricultural roots that most urban ice cream shops severed decades ago. The business moved to its present Piedmont Avenue location in 1961, just a few blocks from the original site, settling into the kind of neighborhood institution role that Oakland does well: a place where you go after Little League games, after graduations, after breakups, after nothing in particular. The Fenton family continued to innovate. Eldridge Seth's grandson Melvin developed several signature flavors, including Swiss Milk Chocolate and Toasted Almond, flavors that relied on quality ingredients rather than novelty. The creamery's approach has always favored craftsmanship over flash -- home-churned ice cream, made in the back, served in the front.

The Fire and the Rebuild

On a night in 2001, arsonists set Fentons Creamery ablaze. The fire gutted the building, causing over two million dollars in damage and threatening to end a business that had survived two world wars, the Great Depression, and every shift in American food culture from soda fountains to frozen yogurt chains. The arsonists were eventually caught and sentenced to two years in prison, plus three million dollars in restitution. What mattered more to Oakland was the rebuilding. Fentons reopened, and the lines returned -- long, patient lines stretching down Piedmont Avenue on summer evenings, the kind of queue people stand in not because they have to but because they want to, because the waiting is part of the ritual. The fire became part of the creamery's story rather than its ending, another chapter in a narrative that keeps extending past the point where most businesses would have quietly closed.

Pixar's Favorite Scoop

In 2009, Fentons appeared in Pixar's animated film Up -- or rather, a version of it did. Director Pete Docter, producer Jonas Rivera, and other Pixar employees were regular Fentons customers, and when the film needed an ice cream parlor for a key scene, Docter chose the place he knew. The original script had named a different shop, one on the East Coast, but Docter swapped it for the creamery where he and his colleagues actually ate. It was a small detail in a film that would win the Academy Award for Best Animated Feature, but for Fentons it was the kind of publicity that money cannot buy: a beloved institution validated by the most respected animation studio in the world, located just a few miles away in Emeryville. The Pixar connection underscored something Fentons had always been -- a neighborhood place that happened to be extraordinary, the kind of spot locals protect fiercely and visitors discover with delight.

Three Pounds of the Best Dessert in America

Fentons' signature creation is the Banana Special, which The Food Network named the number one dessert in America. The description reads like a dare: a ripe, split banana topped with three pounds of home-churned vanilla, strawberry, and chocolate ice cream, buried under fresh strawberries and pineapples, then drowned in a river of chocolate sauce. It is not a dessert for the cautious. It arrives at the table like a small landscape, a topography of cream and fruit that requires strategy as much as appetite. The Banana Special captures Fentons' essential philosophy: more is more, so long as the ingredients are good. There is no irony in the presentation, no winking acknowledgment that this is excessive. It is generous in the straightforward way that Oakland itself can be -- direct, abundant, uninterested in pretending to be something smaller than it is.

Stay Well

In March 2021, during the long grind of the pandemic, a customer at Fentons left a one-thousand-dollar tip on a sixty-three-dollar order. The receipt said "stay well" with a smiley face. The story made national news, partly because of the amount and partly because of the gesture's simplicity -- no grand announcement, no social media campaign, just a stranger deciding that the people scooping ice cream during a pandemic deserved something extra. It was the kind of moment that happens at places like Fentons, institutions that have been around long enough to accumulate not just history but goodwill, the quiet gravity that keeps a neighborhood creamery open for more than a century while chains rise and fall around it. A second Fentons location opened in Vacaville in 2007, but the Piedmont Avenue original remains the one people mean when they say "Fentons" -- a place where the ice cream is made in the back, the line stretches out the door, and someone might just leave a thousand dollars because staying well matters.

From the Air

Located at 37.828N, 122.250W on Piedmont Avenue in Oakland, Fentons Creamery sits in the residential hills east of downtown Oakland. From the air, look for the Piedmont Avenue commercial corridor running north-south between Highway 13 (Warren Freeway) and the Piedmont city boundary. The area is densely residential with tree-lined streets. Metropolitan Oakland International Airport (KOAK) is approximately 7 nm to the south-southwest. Buchanan Field (KCCR) is about 14 nm to the north-northeast. Best viewed below 2,000 feet to distinguish the commercial strip, though the building itself is small.