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    <title>Qualla: La Serena</title>
    <link>https://qualla.com/la-serena</link>
    <description><![CDATA[Chile's second-oldest city wears a uniform of colonial-style stone and stucco by deliberate design, gateway to clear desert skies and a valley of pisco.]]></description>
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    <copyright>© 2026 Bendyline</copyright>
    <lastBuildDate>Wed, 08 Jul 2026 02:39:57 GMT</lastBuildDate>
    <itunes:author>Qualla</itunes:author>
    <itunes:summary><![CDATA[Chile's second-oldest city wears a uniform of colonial-style stone and stucco by deliberate design, gateway to clear desert skies and a valley of pisco.]]></itunes:summary>
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      <itunes:name>Qualla</itunes:name>
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      <title>Qualla: La Serena</title>
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      <title>La Serena: Introduction</title>
      <link>https://qualla.com/la-serena/</link>
      <description><![CDATA[Photo credit CeciliaPerezI, CC BY-SA 3.0. Walk the center of La Serena and you might assume the whole city has stood unchanged for four hundred years. Stone churches, balconied facades, shaded plazas, all in a single graceful colonial idiom. The truth is stranger and more deliberate: much of what looks centuries old was reshaped in a burst of mid-twentieth-century ambition, when a Chilean president decided his home city should look like the colonial dream of itself. The effect is seamless, and it works. La Serena is the second-oldest city in Chile, perched where the dry north meets the Pacific, and it carries its long history with unusual confidence.]]></description>
      <content:encoded><![CDATA[<p>Photo credit CeciliaPerezI, CC BY-SA 3.0. Walk the center of La Serena and you might assume the whole city has stood unchanged for four hundred years. Stone churches, balconied facades, shaded plazas, all in a single graceful colonial idiom. The truth is stranger and more deliberate: much of what looks centuries old was reshaped in a burst of mid-twentieth-century ambition, when a Chilean president decided his home city should look like the colonial dream of itself. The effect is seamless, and it works. La Serena is the second-oldest city in Chile, perched where the dry north meets the Pacific, and it carries its long history with unusual confidence.</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/la-serena/">La Serena on Qualla</a></p><p><em>Image: CeciliaPerezI | CC BY-SA 3.0</em></p>]]></content:encoded>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>1</itunes:episode>
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      <title>La Serena: Born of Conquest, Twice</title>
      <link>https://qualla.com/la-serena/</link>
      <description><![CDATA[Photo credit Víctor Sáez Barros, CC BY-SA 3.0. La Serena was founded in 1544 on the orders of the conquistador Pedro de Valdivia, laid out by his captain Juan Bohón as Villanueva de La Serena. Its purpose was strategic: a coastal waypoint to keep open the sea link between newly founded Santiago and the seat of Spanish power i...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Víctor Sáez Barros, CC BY-SA 3.0. La Serena was founded in 1544 on the orders of the conquistador Pedro de Valdivia, laid out by his captain Juan Bohón as Villanueva de La Serena. Its purpose was strategic: a coastal waypoint to keep open the sea link between newly founded Santiago and the seat of Spanish power i...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/la-serena/">La Serena on Qualla</a></p><p><em>Image: Víctor Sáez Barros | CC BY-SA 3.0</em></p>]]></content:encoded>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>2</itunes:episode>
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      <title>La Serena: A City Built to Look Old</title>
      <link>https://qualla.com/la-serena/</link>
      <description><![CDATA[Photo credit Rjcastillo, CC BY-SA 4.0. The La Serena that visitors photograph owes its unified look to one man's vision. President Gabriel González Videla, a son of the city, launched the Plan Serena between 1948 and 1952, a sweeping program of investment and redevelopment that gave the city its now-famous neocolonial...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Rjcastillo, CC BY-SA 4.0. The La Serena that visitors photograph owes its unified look to one man's vision. President Gabriel González Videla, a son of the city, launched the Plan Serena between 1948 and 1952, a sweeping program of investment and redevelopment that gave the city its now-famous neocolonial...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/la-serena/">La Serena on Qualla</a></p><p><em>Image: Rjcastillo | CC BY-SA 4.0</em></p>]]></content:encoded>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>3</itunes:episode>
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      <title>La Serena: Beaches, Papayas, and Pisco</title>
      <link>https://qualla.com/la-serena/</link>
      <description><![CDATA[Photo credit Arturo Rinaldi Villegas, CC BY-SA 3.0. Summer transforms La Serena. It becomes one of Chile's favorite vacation destinations, drawing crowds to some of the longest beaches in the country, stretches of sand you could walk for the better part of a day. The city is famous for its papayas, grown locally and turned into ju...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Arturo Rinaldi Villegas, CC BY-SA 3.0. Summer transforms La Serena. It becomes one of Chile's favorite vacation destinations, drawing crowds to some of the longest beaches in the country, stretches of sand you could walk for the better part of a day. The city is famous for its papayas, grown locally and turned into ju...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/la-serena/">La Serena on Qualla</a></p><p><em>Image: Arturo Rinaldi Villegas | CC BY-SA 3.0</em></p>]]></content:encoded>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>4</itunes:episode>
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      <title>La Serena: Under the Clearest Skies</title>
      <link>https://qualla.com/la-serena/</link>
      <description><![CDATA[Photo credit Sfs90, CC BY 3.0. What draws astronomers to this corner of Chile is the same thing that draws sunseekers: the sky. The Elqui Valley above La Serena has some of the cleanest, driest, most transparent air on Earth, and the region bristles with observatories, several of which open their domes to nigh...]]></description>
      <content:encoded><![CDATA[<p>Photo credit Sfs90, CC BY 3.0. What draws astronomers to this corner of Chile is the same thing that draws sunseekers: the sky. The Elqui Valley above La Serena has some of the cleanest, driest, most transparent air on Earth, and the region bristles with observatories, several of which open their domes to nigh...</p>
<p><strong>Read more:</strong> <a href="https://qualla.com/la-serena/">La Serena on Qualla</a></p><p><em>Image: Sfs90 | CC BY 3.0</em></p>]]></content:encoded>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
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      <itunes:episode>5</itunes:episode>
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