Plaza e'X Jakarta with unique deconstructive tilted colorful cubical architecture. Jalan Thamrin, Jakarta, Indonesia.
Plaza e'X Jakarta with unique deconstructive tilted colorful cubical architecture. Jalan Thamrin, Jakarta, Indonesia.

Plaza Indonesia

shoppingarchitectureurban-developmentindonesia
4 min read

Before the marble floors and the Louis Vuitton boutique, before the 48-story Keraton tower and the Grand Hyatt's 30 floors of five-star hospitality, this corner of Jalan M.H. Thamrin housed a modest building called Wisma Warta. It was a press hostel -- temporary accommodation thrown together in 1962 so journalists covering the 4th Asian Games would have somewhere to sleep. Twenty-two years later, a company called PT Bimantara Eka Sentosa bought the land beneath the aging Asoka Hotel that Wisma Warta had become, paying roughly one thousand US dollars per square meter. The hostel was demolished. In its place, Jakarta would get its first genuine luxury shopping mall, a development that would define what aspiration looked like in a capital city racing to modernize.

The Suharto Opening

Construction began on March 4, 1987, and Plaza Indonesia opened its doors on March 1, 1990, occupying 38,050 square meters at the junction of Jalan Thamrin and Jalan Kebon Kacang Raya. The location was not arbitrary. Just across the roundabout stood the Selamat Datang Monument -- the iconic pair of bronze figures waving their welcome to Jakarta -- making the mall's entrance one of the most visible addresses in the city. First lady Tien Suharto presided over the official inauguration on November 24, 1990. Four months later, President Suharto himself inaugurated the Grand Hyatt Jakarta on July 23, 1991, completing the initial complex. The American architecture firm Hellmuth, Obata & Kassabaum designed the shopping center, bringing international retail standards to a city where luxury shopping had meant imported goods in hotel lobbies. Plaza Indonesia was different: a purpose-built stage for global brands, some of which had no other presence in the entire Indonesian archipelago.

Nine Years Frozen

By 1994, success demanded expansion. PLIN, the managing company, planned a mall extension, an office tower, and a new hotel tower. Construction started on September 24, 1997 -- terrible timing. The Asian financial crisis struck Indonesia with devastating force that same year, sending the rupiah into freefall and toppling the Suharto government. Plaza Indonesia's expansion froze. For nine years, the half-built extension sat idle, a concrete skeleton beside one of Jakarta's busiest intersections. It was a physical reminder of how quickly ambition can stall when economies collapse. The project did not officially resume until August 11, 2006, and it took until May 2009 to complete. When it finally opened, the extension added 42,325 square meters of gross floor area across six levels, with five floors of underground parking beneath them. The first three retail levels connected to the existing mall; the upper floors were dedicated to dining and entertainment.

Ghosts of Embassies and Cinemas

Not everything that grew from Plaza Indonesia survived. The Entertainment X'nter -- known as EX -- was a standalone building north of the main mall, built on land that once housed the Soviet Union's embassy. Russia had continued using the embassy after the Soviet dissolution until 1994, when it relocated to Jalan H.R. Rasuna Said. The EX opened on Valentine's Day 2004 with colorful, deconstructivist architecture that made it look like nothing else on the block. It housed the first branch of Cinema XXI, Indonesia's leading theater chain, and became a youth hangout. A decade later, on June 30, 2014, the EX was closed and demolished. In its place, the Indonesia-1 twin towers began rising -- another layer of Jakarta's relentless vertical ambition built on top of what came before.

The Keraton's Second Life

The tallest building in the Plaza Indonesia complex is the Keraton at the Plaza, a 225-meter, 48-floor tower of hotel rooms and residential suites. Its name borrows from the Javanese word for royal palace, and its history has been anything but stable. When it opened on April 30, 2012, Marriott International managed it under The Luxury Collection brand. That arrangement eventually ended, and the Keraton closed in 2020 as the COVID-19 pandemic emptied hotels across Jakarta. For years the tower stood dark. Then, in late December 2024, Hyatt reopened it under The Unbound Collection brand -- joining the Grand Hyatt next door to give Plaza Indonesia two Hyatt-managed properties. The 200-meter Plaza Office Tower, with its 42 above-ground floors and five below, completes the complex, making Plaza Indonesia less a mall than a vertical district unto itself.

Thamrin's Living Room

Walk through Plaza Indonesia's ground floor today and the tenant list reads like a catalog of European luxury houses: Bulgari, Celine, Ferragamo, Givenchy, Louis Vuitton. The second floor pivots to accessible international brands -- Calvin Klein, H&M, Marks & Spencer, Zara -- alongside a multifunction ballroom. The fourth floor belongs to Indonesian fashion designers and beauty studios, a deliberate reservation of space for domestic creativity. By the sixth floor you reach Cinema XXI's premium Premiere suite, the descendant of the chain that started at the now-demolished EX building downstairs. The mall has been renovated in 1996, 2000, 2008, and 2014, each update a response to competition from neighbors like Grand Indonesia across the street. But Plaza Indonesia retains a first-mover advantage that renovation cannot replicate: it was the place that taught Jakarta what a luxury mall could be, and the Selamat Datang Monument still waves its welcome from the corner.

From the Air

Located at 6.193S, 106.822E in Central Jakarta, immediately adjacent to the Selamat Datang Monument roundabout (Bundaran HI). The complex includes the 225-meter Keraton tower and the 200-meter Plaza Office Tower, both visible from altitude. Grand Indonesia shopping mall is directly across Jalan Thamrin to the west. Merdeka Square and the National Monument (Monas) are approximately 1 km north. Nearest major airport is Soekarno-Hatta International (WIII), about 25 km northwest. Halim Perdanakusuma Airport (WIHH) is approximately 12 km southeast. Best viewed at low altitude where the tower cluster at the roundabout is identifiable.