New Metroland, which was Europe's biggest indoor amusement park, at the Metrocentre, Gateshead, (near Newcastle upon Tyne), England.
New Metroland, which was Europe's biggest indoor amusement park, at the Metrocentre, Gateshead, (near Newcastle upon Tyne), England. — Photo: John-Paul Stephenson | CC BY-SA 3.0

Metrocentre

ShoppingModernEntertainmentArchitectureCommerce
4 min read

An invitation went out in early 1984 to a hotel in Gateshead. The Metropolitan Borough was hosting an exhibition about a proposed shopping mall, and they were hoping a few retailers might come. Over a thousand people showed up. Marks & Spencer came. So did Burton, Boots, Sears, BHS, House of Fraser and Littlewoods. The buyers from London discovered they wanted a piece of a project on the cleared rubble of an old coal-fired power station, in a town none of them had been planning to visit. By April 1986 the first phase opened. By 1988 Metrocentre had its own theme park inside it.

From Power Station to Retail Cathedral

The site is the former Dunston Power Station, next to the River Tyne in the Dunston area of Gateshead. The land cost a hundred thousand pounds in the early 1970s. The construction was financed by the Church Commissioners of England and masterminded by Sir John Hall's company Cameron Hall Developments, with help from an urban development grant. The first phase, the Red Mall, opened in April 1986 with a Carrefour supermarket as its anchor and the first out-of-town branch of Marks & Spencer in the country. The Green Mall followed on 14 October 1986 at the official opening. By 1987 the Blue and Yellow Malls had opened and a UCI cinema with them. In August 1987 British Rail opened MetroCentre railway station, connected to the mall by a covered footbridge. A shopping centre had become a place on the map.

Metroland

In February 1988 Metroland opened at a cost of twenty million pounds, an entirely enclosed amusement park inside the Yellow Mall with a roller coaster, a Ferris wheel, a pirate ship, waltzers, a miniature railway and dodgem cars. For two decades it was Europe's largest indoor amusement park. There was also a Roman Forum-themed area with classical pillars, and by 1989 a Mediterranean Village theme had joined it, alongside a 350-bay coach park for the buses that arrived from across northern England. Metroland closed on the weekend of 19 and 20 April 2008, holding a Last Ride Weekend at five pounds for unlimited rides. The space was redeveloped into the Qube, the centre's current entertainment quarter, with an IMAX-equipped Odeon that became the first IMAX Digital cinema in the north-east when it opened in 2010.

The Long Reinvention

Shopping centres do not stand still. In October 1995 the Church Commissioners sold the centre to Transatlantic Insurance for 364 million pounds while keeping a ten percent stake. That buyer eventually became Intu Properties, which rebranded the place as intu Metrocentre in 2013, then collapsed in 2020. Sovereign Centros took over management on behalf of the Metrocentre Partnership, which still includes the Church Commissioners and GIC Real Estate. Along the way Next absorbed twelve units and the old BHS to create one of the largest Next stores in the country in 2018. Treetop Golf opened two 18-hole mini-courses in the upper Qube in late 2023. Everlast Gyms moved into the top floor of the former Debenhams in November 2023, fitting the UK's largest hybrid gym into 40,000 square feet, complete with a full-size boxing ring. The five colour-coded malls, Red, Green, Blue, Yellow and Platinum, still organise the place. The ten thousand parking spaces still fill up at Christmas.

Flight Context

Coordinates 54.96 N, 1.67 W on the south bank of the Tyne in Dunston, Gateshead. Recommended viewing altitude 2,000 to 4,000 feet. The complex is an enormous low-rise mass beside the A1 Western Bypass with a glass-and-zinc-clad Qube section distinguishable from the older malls. The River Tyne curves immediately north and east. Nearest ICAO airport Newcastle International (EGNT) is 5 nautical miles north-west. Durham Tees Valley (EGNV) lies 23 nautical miles south.

From the Air

Coordinates 54.96 N, 1.67 W on the south bank of the Tyne at Dunston, Gateshead. Viewing altitude 2,000 to 4,000 feet AGL. Nearest ICAO airport Newcastle International (EGNT) is 5 nautical miles north-west; Durham Tees Valley (EGNV) is 23 nautical miles south. Look for the enormous low-rise complex immediately east of the A1 Western Bypass and south of the Tyne.